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New on your menu, every month

Masala Menu Lab

Signature drinks and snacks built around Indian spices. Each comes with a recipe, the cost per serving, a suggested price and a ready reel, so "new on the menu" takes a day, not a month.

This month's pick

Drinks · Cinnamon powder

Masala Cold Coffee

Cold coffee is a café best-seller. A warm cinnamon-cardamom finish makes yours the one people remember.

Cost
₹28.9
Sell at
₹179
Food cost
16%
Recipe and costing →
Drinks · Cinnamon powder

Masala Cold Coffee

Cold coffee is a café best-seller. A warm cinnamon-cardamom finish makes yours the one people remember.

Cost
₹28.9
Sell at
₹179
Food cost
16%
Recipe and costing →
Drinks · Green cardamom powder

Kesar Elaichi Latte

Feels festive and premium, yet costs little. Saffron threads on top photograph beautifully.

Cost
₹24.4
Sell at
₹189
Food cost
13%
Recipe and costing →
Drinks · Chaat masala

Gur Nimbu Masala Iced Tea

Jaggery instead of sugar sounds healthier, and the chaat-masala rim makes it unmistakably desi.

Cost
₹5.5
Sell at
₹129
Food cost
4%
Recipe and costing →
Drinks · Kashmiri chilli powder

Mango Chilli Cooler

Sweet, tangy and a little hot. Kids order it plain, adults order it with the chilli rim.

Cost
₹18.3
Sell at
₹149
Food cost
12%
Recipe and costing →
Drinks · Roasted cumin powder

Masala Chaas

Very low cost and a natural add-on to any meal order; it lifts the bill by ₹69 with almost no work.

Cost
₹9.9
Sell at
₹69
Food cost
14%
Recipe and costing →
Drinks · Cinnamon powder

Cinnamon Hot Chocolate

A winter menu hero. A pinch of black pepper makes the chocolate taste deeper.

Cost
₹30.2
Sell at
₹169
Food cost
18%
Recipe and costing →
Snacks · Peri-peri masala

Peri-Peri Makhana

A "healthy" snack with a very high margin. Roast a big batch, pack to order.

Cost
₹35.2
Sell at
₹99
Food cost
36%
Recipe and costing →
Snacks · Chaat masala

Masala Corn Cup

Street-food favourite, ready in two minutes, with a food cost around 30%.

Cost
₹20.0
Sell at
₹89
Food cost
23%
Recipe and costing →
Snacks · Tikka masala

Tandoori Paneer Grilled Sandwich

Turns a plain sandwich into a "signature" item that people search for by name.

Cost
₹37.9
Sell at
₹169
Food cost
22%
Recipe and costing →
Breakfast · Chai masala

Chai Spice French Toast

A café-brunch item with the smell of masala chai. Strong for weekend mornings.

Cost
₹25.2
Sell at
₹149
Food cost
17%
Recipe and costing →
Breakfast · Green cardamom powder

Gulkand Elaichi Bun Maska

A twist on the Irani-café classic. Pairs with chai and costs about ₹20 to make.

Cost
₹21.5
Sell at
₹79
Food cost
27%
Recipe and costing →
Drinks · Cinnamon powder

Gud Cinnamon Banana Shake

Gym-goers and students like it; jaggery and cinnamon make it feel wholesome.

Cost
₹19.7
Sell at
₹139
Food cost
14%
Recipe and costing →
Drinks · Turmeric powder

Haldi Ginger Immunity Shot

A small, high-margin add-on at the counter. Bottle a batch each morning.

Cost
₹7.7
Sell at
₹59
Food cost
13%
Recipe and costing →

Why signature items matter

People search delivery apps and Instagram for dishes by name. A "cold coffee" is everywhere; a "Masala Cold Coffee" with a cinnamon-cardamom finish is yours. Signature items also let you charge for the idea, not just the ingredients: most items here cost under 35% of their suggested price.